With more than 2 billion users, Facebook is one of the most popular social media sites worldwide. In fact, nearly half of all people with internet access are members of the site. This makes Facebook an excellent platform for businesses to reach a wide variety of customers and potential customers.
And because businesses that advertise on Facebook see great ROI (Return on Investment), it’s safe to say that advertising on this platform is a good investment for your business. Through this blog post, you’ll learn everything you need to know about advertising on Facebook as a business owner or marketer.
What Does Facebook Advertising Entail?
Before we go into the nitty-gritty of creating an ad, we need to understand what Facebook advertising actually entails. Facebook ads fall under the category of paid advertising, but they’re more than just a regular ad.
Instead, they’re a marketing strategy that lets you show ads to a specific audience depending on their age, interests, and other demographics. This lets you show your ads to a specific subset of people, and it’s one of the best ways to increase your website traffic and leads.
Facebook ads can be placed either on the Facebook website or in people’s Facebook newsfeeds. There are a few different types of ads you can run, and we’ll go over the most common types below. With the right strategy, Facebook ads can be an excellent way to promote your business or product. You’ll just need to know how to do it.
How to Create a Facebook Ads Account
If you’re ready to get started with Facebook advertising, the first step is to create a Facebook Ads account.
To do this, click on the “Create a new ad” option on the right side of your Facebook page.
This will take you to the “Ad creation” page, where you’ll be able to select a campaign type, ad type, and click the “Get Started” button.
Once you’re on this page, you’ll need to choose an ad account type. The two main account types are the Facebook Business Manager account and the Standard account.
Facebook Business Manager Account – This is a paid account for businesses. It’s integrated with your other Facebook ad accounts, lets you collaborate with other team members, and gives you access to detailed analytics. It’s an excellent choice if you want to run multiple Facebook ad campaigns at once.
Standard Account – This is a free account for individuals. It’s less robust than the Business Manager account, but it’s still a great choice for beginners. If you want to run multiple campaigns at once, you’ll need to create multiple Standard accounts.
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Selecting a Facebook Ad Type
Now that you have an account created, you’re ready to choose the type of ad you want to run. There are four general types of ads you can choose from:
Once you’ve selected the type of ad you want to run, you’ll move on to the next step.
- Sponsored Posts – You can use Sponsored Posts to promote your posts from your business page to people who don’t follow your page. This is a good option if you want to promote a specific post, but don’t want to start a new ad campaign.
- Facebook Video Ads – Video ads are engaging, which means more people will click on them and your website. They also tend to have a higher conversion rate than static ads, making them a smart option if you’re looking to increase your conversions.
- Carousel Ads – Carousel Ads are visually appealing and promote multiple products at once. They’re a great choice if you have multiple products to promote, but don’t want to create a whole new ad campaign for each one.
- Sponsored Posts – You can use Sponsored Posts to promote your posts from your business page to people who don’t follow your page. This is a good option if you want to promote a specific post, but don’t want to start a new ad campaign.
Choosing a Target Audience
The next step in the Facebook Ads process is selecting your target audience. The aim of this step is to determine who you want to see your ad.
If you’re promoting a product, targeting an audience that would be interested in that product is crucial to increasing ad visibility and sales.
When selecting your target audience, there are a few different options. You can segment your audience based on:
Age – You can select a specific age range or choose “All ages” if you want to show your ad to people of all ages.
Languages – If your business targets a particular language, selecting that language is a great way to segment your audience.
Locations – If your business is location-based, targeting people in a specific location is an excellent choice.
Understanding CPC and CPM
Now that you know who you want to see your ad, it’s time to determine how much you’ll charge per click (CPC) or per thousand impressions (CPM).
CPM – The CPM is the amount you’ll be charged for every thousand times your ad is displayed. This is the most common type of pricing for Facebook ads.
CPC – The CPC is the amount you’ll be charged for every time someone clicks on your ad. Depending on your business, CPC can be a better choice than CPM, especially if you are trying to drive conversions instead of just traffic to your website.
Boosting Visibility With FB Ads
Now that you know what types of ads you can create and how much you’ll be charged for each ad, it’s time to actually create your ads. When creating your ads, it’s important to keep a few things in mind.
Facebook Ads are designed to be engaging, so you want to make sure each ad is eye-catching enough to catch people’s attention.
Text – The text in your ad should have a clear call to action and be designed to resonate with your target audience. It’s also important to make sure your ad is accurate.
Image – The image in your ad should be relevant to your product and eye-catching.
Schedule – You can choose to either create one ad and show it continuously, or schedule multiple ads to run at certain times.
Installing Facebook Ad Extensions
Now that you’ve created a few successful ads, it’s time to boost their effectiveness even more with Facebook Ad extensions.
Facebook Ad extensions are extra features that you can add to your ads, such as a clickable phone number or a poll. Ad extensions are free and can greatly improve your ad’s reach and engagement. Depending on the ad type you’re running, you’ll have different options for Ad extensions.
You can select which extensions are best for your ad type when creating the ad.
Call to Action Button – This extension lets people click to contact your business right from the ad.
Poll – This extension allows you to create a poll that appears in your ad. It’s a great way to engage your audience.
Offer – This extension lets you create a clickable coupon or discount that appears in your ad. – Website click to click – This extension lets people click to visit your website right from the ad.
Summing up
When writing ads, it’s important to remember that you only have seconds to catch someone’s attention. Once your ad finishes loading, you only have a few seconds for your audience to become interested in your product or service.
To create effective Facebook Ads, be sure to follow these steps: select a type of ad, choose a target audience, determine pricing, and create a catchy ad. Then, install Facebook Ad extensions and boost your ad’s effectiveness with these useful tools. Now that you know how to create an ad that’s more likely to succeed, it’s time to create an ad you can be proud of!
I am a Digital Marketer by profession and Content Writer by passion. I have been writing on Search Engine Optimization, Social Media Marketing, Search Engine Marketing & Content Marketing for years. When I don’t have my nose buried in Digital Marketing, I’m in creative brainstorming, working on content, or debating whether it’s Jeff Bezos or Elon Musk.