SEO is a critical factor that all brands need to consider if they aim to be successful on the internet. Most importantly, Google is the search engine many businesses invest their effort and money into to increase their discoverability. However, SEO for social media sites also exists; you can use this untapped gold mine to benefit your brand.
TikTok is one social media site that has become quite prevalent in recent years, and its business potential is only now beginning to be realized. Because of this, even Google has started to index TikTok videos in search result pages. Using these algorithms to your advantage, you can use various techniques to obtain a new audience and TikTok views. This will help boost your brand and tap into a large audience. This article will look at 7 ways TikTok SEO can increase your discoverability.
Without further delay, let’s dive in.
1. Implement hashtags
Due to the extensive use of TikTok, Google crawlers have begun to index TikTok videos in search results. For this purpose, integrating keywords into hashtags is an excellent idea as it can allow your videos to appear in search engine results. It is a good idea to integrate both primary keywords targeting popular results and more focused ones to reach your target audience. In this way, more people will be able to discover your videos and brand.
2. Research keywords
The only way that you will be able to find the right hashtags is if you know which keywords will be suitable for your TikTok videos. As a result, you must research to find the right keywords. This includes primary, secondary, and long-tail keywords. After this, you can match these with popular hashtags and experiment until you can get ideal results in terms of discoverability.
3. Examine the analytics
Analytics on your TikTok videos will give you an idea of the number of clicks, views, and visits to your profile. This will be a good indicator of the content that people prefer; chances are, this is the same content that will generate success through search engine results. This way, you can fine-tune your TikTok content to content that yields more of these analytics. This will help boost your brand’s discoverability too.
4. Optimize your content for SEO
It would be best if you put definitive text in the video description of your TikTok videos. This tells users and TikTok algorithms what your content is about and tells Google crawlers so that they can index it appropriately. This means optimizing your text description gives your videos a better chance to appear on top search result pages. This will help searchers find your videos and increase discoverability.
5. Create quality content
Creating quality is a no-brainer as it allows you to get more engagements, and views and leads to a good following. From an SEO point of view, quality content receives more attention and helps your keywords in the video description and hashtags reap more results. In this way, if someone searches for TikTok content related to your niche, there will be a higher chance of your content appearing there. This will help increase your discoverability.
6. Work with influencers
When it comes to TikTok content, getting your audience’s attention immediately is vital. The platform usually contains short-form content; if it is not instantly attractive, you will lose engagement. This is where working with influencers can help you out, as they are people that users are familiar with. This will allow your content to catch users’ attention and help boost engagements for your keywords. This will lead your content to be showcased on the front pages of both TikTok and search result pages, allowing more people to discover you.
7. Target the right audience
One mistake people make is trying to tailor their TikTok content to all audiences. This strategy, more often than not, proves to be fruitless. This is where you must research the right audience for you to tailor your content around them. After all, you want this content to explore audiences in the niche that will allow you to obtain more lead conversions through search engine results. Any other audience will not result in lead conversions.
Conclusion
Obtaining discoverability is essential for any brand on the internet to succeed and become relevant. There are various strategies that you can employ, with one being SEO optimization. There are multiple aspects to SEO, with one underutilized one being TikTok SEO. TikTok is a platform that has emerged in recent years and has a lot of potential for brands to capitalize on. We have looked at ways TikTok SEO can help increase your discoverability. It is vital to remember that you should constantly experiment and tweak your TikTok SEO strategy to get optimal results.
We hope this article has been insightful and enables you to perfect your TikTok SEO strategy. Thank you for reading!
I am a Digital Marketer by profession and Content Writer by passion. I have been writing on Search Engine Optimization, Social Media Marketing, Search Engine Marketing & Content Marketing for years. When I don’t have my nose buried in Digital Marketing, I’m in creative brainstorming, working on content, or debating whether it’s Jeff Bezos or Elon Musk.