Best SEO Practices to Follow in 2022

How can you make the SEO promotion more effective in 2022 and beyond? This article has covered the top 5 SEO practices you can start applying today.

The Most Important SEO Factors for 2022

In general, more than 200 factors influence the ranking in search engine results pages (SERPs) of Google and other search engines. In addition, you should note that there are thousands of search machines’ algorithms, and they are constantly changing. So it is pretty challenging to keep track of which of them work and which no longer do.

However, not all factors have the same significance. Some are much more influential than others, so it is worth understanding which should be observed first.

The opinions of SEO experts on which factors are most critical for promotion may differ.

Below is a statistic based on a survey of 2,325 SEO experts. They chose which SEO ranking factors they considered most influential over the past year.

The screenshot was taken on the official Statista website

Of course, it is impossible to cover in one article absolutely all the best SEO practices that will be relevant in 2022. However, I have tried to highlight the main ones.

So let’s start!

What SEO Practices Should SEO Specialists Have in Mind for 2022?

1. Improving Technical Performance of the Site and Its Speed

If you want the site to rank at the top of search engine results, you can’t ignore its technical optimization. This factor is vital for your pages to be visible in the SERP.

Suppose the site has any technical issues or very low loading speed. In that case, it drastically worsens the user experience, and visitors will leave your site immediately after clicking on a link, leading to it.

The easiest way to check site speed is PageSpeed Insights. Plus, you can use Google Search Console to monitor its technical condition.

Be sure to improve the technical side of your platform before starting to implement other marketing techniques. After all, this is the most crucial factor that affects the website’s performance. A high-quality site will positively impact the performance of your pages, which means Google will start to rank them higher. This factor was critical in the past and will continue to play a crucial role in 2022.

Technical problems are solved in different ways; everything is individual. The SEOs must try some great SEO tools to enhance their SEO campaign.

For example, if you have a low load speed, it’s necessary to speed up the Magento website by updating its version, improving caching, optimizing JavaScript, etc.

2. Optimizing for the Voice Search

Voice search will remain a significant trend in 2022 and beyond. The popularity of this feature is still growing.

Voice helpers like Google Assistant, Alexa, and Siri slowly transform people’s lives and are rooted there. So it’s worth thinking about how to use voice search to benefit your business.

How do you optimize the site for voice search in terms of SEO? For that, it’s essential to put conversational content on your site. This is the term for content written in informal language, and keywords are not artificially inserted but have to fit naturally.

To do this, try the following techniques:

• Introduce an FAQ section on the site.
• Try to write headings and subheadings in question format.
• Pick the keywords that are closer to conversational style.
• Transform low-frequency keyword phrases into questions, and redesign your content to answer them.

3. Adopting Multiple Long-Tail Keyword Phrases

Search engines are evolving with each algorithm update. For example, Google can now recognize relevant subtopics based on a specific keyword phrase.

For example, if you search for “bedroom chandeliers”, the search engine will understand that keywords like “luxury bedroom chandeliers”, “chandeliers for sale”, “bedroom light fixtures”, and others are relevant subtopics. Therefore, the search engine page will display a broader list of results.

For SEO, this means that the competition will be much higher for short keyword phrases, and therefore, it will be harder to rank for them. If you use long-tail or more specific keywords (made up of 3 words or more), the chances of finding your pages at the top of search results will be much higher, both for the relevant keyword phrase and for possible related queries.

Let’s assume you want to rank for “designer gold jewelry” and include that keyword phrase in the title, description, and URL itself. But along with that, you also included “engraved engagement rings for her”, “affordable luxury jewelry”, and “best online jewelry store reviews” in the page content. This will help you rank for more key queries, and Google will understand that “designer gold jewelry” relates to the above-mentioned long-tail keywords.

4. Creating High-Quality Content

In 2022, like now, Google will still value quality content. creating and publishing valuable content have always been one of the top-ranking factors on Google, and it’s a trend that will stay with us for a long time.

The principles of content creation are constantly evolving with changes in search engine algorithms. Google has a list of demands, which you should always follow if you want the site to get at the top of SERPs.

Here are the main principles to follow when creating content for your site.

• Trustworthiness

You should provide only verified information that’s useful to your target audience and meet their needs.

• Readability

Content should be easy to read and understand. It is necessary to write in simple language, in short sentences, and to choose words carefully. Pay attention to text layout, break it up into paragraphs, use lists and sections. Be sure to use spell checkers (such as Grammarly)  to ensure the content is high quality before publication.

• Uniqueness

The text on the site should be unique. Do not steal content from other websites or sources. Be sure to check the text before publishing it with special services for plagiarism.

• FAQ

Consider creating an FAQ section on your site. This will help publish more relevant content to answer questions your audience is concerned about.

• Blog

It is worth regularly maintaining a corporate blog, posting relevant and interesting articles. The content you create can be used for email newsletters and social networks.

5. Adapting for Mobile Devices

As of 2021, according to statistics, about 55% of global traffic is on mobile devices. And, no doubt, this percentage will only grow.

The screenshot was taken on the official Statista website

So it makes sense that Google prioritizes mobile indexing over desktop indexing.

If your site still has two versions, you should optimize the mobile version as much as possible. However, it’s best to switch to one version of your site that is mobile-friendly, mobile-optimized, or mobile responsive. What do these terms mean?

• Mobile-friendly

This version of the site shrinks in size for viewing on mobile devices. However, it is not the best option, and using it may cause some design elements (CTA buttons, menus, etc.) to display incorrectly.

• Mobile optimized

This option is most suitable for mobile. It is often a single-column template with simplified navigation and a neat design. However, such a site can look too simple when viewed on a PC.

• Mobile responsive

These sites are much more flexible in terms of design. They modify their format and structure based on the device and screen size on which they are displayed. That’s why they look great on any device.

Adapting your site for viewing on mobile devices increases users’ chances to find the site and explore its content. This will undoubtedly increase your chances of ranking at the top of search results.

To Summarize

So now you are familiar with the leading SEO practices that will continue to be popular in 2022. The information provided will help you develop the right SEO strategy and you can provide the best SEO services and get the site to the top of search results faster.

Try different SEO best practices and see what works for you to successfully compete in the market.

If you are offering digital marketing for immigration services or any other industry these SEO practices are going to help you a lot.