Until the year 2019 the e-commerce industry brought 14% sales to the retail market worldwide but after the outbreak of the Coronavirus online shopping is being adopted at a rapid pace and it is expected to grow much wider in the future. In the world of online technology, new trends and changes are being made one after the other. And to keep up with them, the businesses are required to adapt to the industry standards. The e-commerce brands must not overlook the importance of certain factors like change in buying behavior, increased promotion and advertisement, digital content optimization. Therefore, an e-commerce business must follow and adapt to these trends to stay in the competition. After writing a brilliant blog over SEO tools for bloggers; here we are presenting you again an amazing topic.
Now let us discuss 10 different ways to grow the fashion eCommerce business in this digital world:-
Use Artificial Intelligence and Machine Learning
Many e-commerce businesses should use artificial and eCommerce businesses to run the business smartly. Consumers today need a personalized experience that can be attained by using artificial intelligence and machine learning. It is a smart technology that uses insights like search history, purchase history, to offer the suggestion that is relevant according to the taste of the user.
It is an extremely important part of the business that is present online. For this, there are many predictive analytics tools like image recognition, inventory management, behavioral analytics, and automation. These tools connect the brands to advanced AI tools and create a smooth shopping solution for the buyers. Moreover, it is estimated that the revenue from this application will reach 36.8 dollars globally.
Customizable Products
By providing customization to the customers, their satisfaction and trust can be refined more which will help the business in generating more revenue. The needs of the customers can be found out by gaining in-depth information by using interactive content provided by online stores. Customizable products can be provided to the customers.
The opportunity can be given to the customers to customize products that are liked by the customers. So, it is important to care about the likes and dislikes of the buyers. For this, the brand can give the offer to make the product customizable online. For instance, they can customize the product by choosing the color and design or suggesting it with alterations. Online interactive sessions and surveys can help in making the customization worth it.
Voice Search for Online Browsing
Voice search is also a very important part of online shopping. Many customers use this feature to browse the products they need with the help of voice assistants like OK Google, Alexa, and Siri. It is important to note that a study suggests that almost 50% of the consumers make use of voice search and like to use it for finding the desired results. For optimizing it businesses can use natural language processing. NLP can be used to provide that will not only help in defining the products but will also give a quick response.
Implementing Chat Bot
Today customers prefer to take self-care tops rather than speaking to customer care. This changed behavior is because a facility like a chats bot exists. Unique chart bots must be introduced by the business to improve its credibility. These chatbots should use high-quality scripts that prevent the same answer every time a user asks a question.
Augmented and Virtual Reality
Technology like AR and VR is being used to provide the customer with an exact view of what they are buying. It provides a 3D view of the product that helps the customers in evaluating the product. Because the customers cannot touch the product as they do in person, so they need to have an alternative. Computerized graphics are used in AR technology to give a complete view of the product. It should be noted that many online buyers expect eCommerce stores to provide the facility of AR technology.
The Rise in Mobile Shopping
Almost 2.9 million is generated from e-commerce sales that are made through mobile phones. The foremost thing that eCommerce businesses must keep in mind is that they need to make their platform mobile-friendly. Not only that, the website should be compatible with all the devices like tablets, desktops, etc. Payment is a very important step of any online business. Multiple payment options that support Amazon, credit/debit cards must be added to provide ease to the customers. The checkout option must be very easy.
Direct Shopping Through Social Media
Instagram is one of those platforms that offer direct shopping. Today many people learn about new eCommerce businesses through social media and that leads to conversion as well. These platforms influence the users to make purchase decisions at a rapid pace.
To promote business on an Instagram feature like Instagram shopping can be used that lands the user on the website of the eCommerce business. Another amazing feature that it offers is Instagram checkout which can be used to pay directly. The need for going to the website also vanishes by using this feature.
Find the Perfect Price
Pricing is the most vital part of any business. Price can affect the credibility of the business. It is evident that high prices do not attract customers and it will bring the credibility of the company down while low pricing will result in an elusive
Demand-Supply Ratio
An important thing to note here is that the supply should be enough otherwise the prices may increase. Another mandatory thing is to review the market prices and see what your competitors are charging. Take care of the inclusion of taxes while setting the wholesale and market prices. Some products are manufactured with some quality that sets them apart from other products and it may affect the price.
That will result in an increased price and this would serve as the selling factor of the product. For instance, a handicraft may cost more than a machine-made dress. It is because the process of handcrafting makes it more expensive and unique. The value of such products is more than others.
Conclusion
With the advancement in modern technology, traditional business methods are now replaced by advanced technology-based methods. Businesses are not just present in physical form but are now present online. All the businesses that want to grow must adopt new trends and formulas to c9ompete in the market. They can utilize artificial intelligence and machine learning to know more about the customer and provide a personalized experience.
To gain the satisfaction of the customer, a better-customized experience could be offered online. Voice searching is a common phenomenon these days and the tools like NLP and natural language processors can be used to define what the customer is looking for. Chatbots are also used but to use them efficiently high-quality scripts can be used to prevent giving repetitive answers to customer queries. Social media could be used to increase sales and SEO services can be used to generate traffic. And setting the perfect price for the product is also very important by doing market research.
All these ways are going to e-commerce business but are not limited to this industry only. You can follow them even if you are providing digital marketing for immigration services or any other industry brands.
I am a Digital Marketer by profession and Content Writer by passion. I have been writing on Search Engine Optimization, Social Media Marketing, Search Engine Marketing & Content Marketing for years. When I don’t have my nose buried in Digital Marketing, I’m in creative brainstorming, working on content, or debating whether it’s Jeff Bezos or Elon Musk.